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Sunday, October 18, 2026
Update UK

TikTok Grants Users Authority to Limit AI-Generated Media in Timelines

TikTok is introducing a new feature that allows them to lessen the quantity of AI-created content appearing in their timelines. This step comes as the service disclosed that it presently contains over 1 billion AI videos.

Testing and Rollout

The update is in a pilot phase over the following weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, fueled by recent video-generation tools.

AI Proliferation Online

Recent reports that approximately one in 10 of the fastest-growing video streams on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered low-quality AI content, a label for inferior, bulk-generated content that is often absurd or surreal.

Our research shows that numerous viewers appreciate content made with AI tools, including AI artwork to informative clips, and we aim to offer the community the option to see more or less of that, according to their own choices,” stated a platform representative.

Scale of AI Content

TikTok disclosed that there are now 1.3 billion videos on its app identified as artificially created. In total, more than 100 million media items are submitted to the service daily, making clips made by AI a minor percentage of its total content library.

User Control Features

Members will be capable of reduce or increase the volume of AI content they view by using the “manage topic” feature in the platform and selecting “AI-generated content”. Other topics that can already be controlled under the filter include politics, style, aesthetics, and movement.

Platform Guidelines

TikTok’s policies mandate users to tag convincing AI-generated content, and it bans harmful deepfakes of well-known individuals or crisis events. Any believable AI video that is unmarked can be removed under its user guidelines.

In addition, the platform will from now on attach an “AI-made” label to content made using its built-in AI features, or flagged by an cross-platform project for recognizing artificial media. This step is intended to deter users from seeking to bypass the disclosure requirement.

Responsible AI Funding

The platform is additionally establishing a two million dollar awareness program for specialists and institutions to produce learning resources about ethical AI use. This initiative will assist educational bodies focused on teaching computer science.

Content Safety Approach

The video-sharing app has supported its content review process, following controversy over plans to make redundant numerous content moderators in the United Kingdom. The company is expected to eliminate 439 jobs in its content moderation team in London, with labor groups and digital protection specialists voicing alarm that staff are being displaced by machine-led review.

A company official stated that people-led review would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content before it is viewed by humans. The company stated a notable drop in shocking and graphic content handled by safety staff over the previous year due to the use of its automated systems.

It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as quickly as possible, which is why a extensive automated help is making a difference work at speed.”
Written by

Alec Randall

A seasoned journalist with over a decade of experience covering UK politics and international relations, known for insightful reporting.

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